Didi`s not so secret diary

Schwarzkopf Pure color is a hair color I could hardly wait to try.

Hello, my beautiful people. I hope you all have a very nice week.

So, today I’m going to talk about hair color.

This summer I wanted to get a little stronger hair color, maybe red or dark red.
Although I didn’t dare to make a big change to my hair I still wanted to try something new. In other words, I found Schwarzkopf pure color-gel.

Schwarzkopf Pure color

So,I told myself why not what can go wrong.

First something about the products.

I have to say this is not a sponsored post. No one paid me for the review. There are links to affiliate marketing on the site. So If you buy something from the link I get a small commission with no extra cost for you.

Schwarzkopf pure color-Gel Coloration

“Gives your hair bright, intensive, beautiful colors. Formula with Aloe Vera, Cactus & Jojoba provides incredible shine and an amazing soft touch.

miseensc̩ne РPerfect Repair Hair Mask Pack (New) РVolume Care Р1pc
from: Stylevana

The formula contains different levels of color pigments: permanent pigments which penetrate deep into the hair for long-lasting color, as well as direct pigments which add extra shine, brilliance, and intensity on top:” -writes on their website.

It contains 75 active ingredients, including vitamins A, C, E, B12, and choline.
Aloe Vera Gel is known for its moisturizing and hydrating properties, Cactus Flower extract is known for its skin-smoothing properties, and Jojoba is rich in vitamins and minerals that nourish hair, including vitamin C, B vitamins, vitamin E, copper, and zinc. Easy and fast mixing no drip.

I bought a caramel crokant 7.57. Here in Austria, it is called caramel-krokant but in English, it is Toffee addiction.


I mixed everything and began to dye my hair. The texture is really interesting. Looks like strawberry jelly hahaha. 😍 Maybe it looks like strawberry jelly but certainly doesn’t smell like that. The scent is not so intense. It can only be described as a mixture of chemicals and floral scents.


Further, I applied a gel and waited for 30 minutes. Further, it was really easy to rinse.


All in all, I was slightly disappointed with the color I chose. In conclusion, call it whatever you like caramel, toffee, or whatever it sucks.

The product is OK, I will use it in the future, but this shade never again. However, what do you think? So, did you see the difference between before and after?

“If one says ‘red’ – the name of color – and there are fifty people listening, it can be expected that there will be fifty reds in their minds. And one can be sure that all these reds will be very different.” – Josef Albers

So let me know in the comments below.

One response to “Schwarzkopf Pure Color-Review”

  1. sandys5 Avatar

    It definitely came out lighter. I like the color of your hair before but I understand you wanting to go lighter. It looks like a combination of a light red and light brown. I always hate my hair right after I get it colored or highlighted, it takes a couple days for me to start liking it because it looks so different and it makes my face look different. I hope you start to like it.

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